8 Fundamental Rules to Excellent Web Design
Novice website designers like to research too much on their web designs and lose focus on simple but essential things. When clients engage a web designer, they expect top quality and unique styles. But if the designers fail to meet their web design criteria, they will never hire them again. Below are a few of the essentials that you should remember when providing quality web design solutions.
1. You Only Have a Few Seconds
Internet users are very impatient by nature and thus, they won’t spend more than 4 seconds to get the topic of any web site or article. Therefore, you should keep the page layout as simple as possible, while supporting the people who know the products or services you offer very well.
As an example, if you are creating a fixtures company’s website, offer an image of their featured sofa within the homepage to communicate with the audience effectively.
2 .Web Design to Guide the Consumers
When an internet user scans your website, your layout should guide their eyes to the most vital parts of your website. Plan the layout as if an individual is coming into an unknown house and you simply need to guide him or her.
The most prominent area will be the headlines area. Visitors will notice this area right after they land on your website. A good option would be to place the web site’s name inside the header area as well as a navigation menu nearby. Then entice the viewers’ attention to the content space using various fonts and colours. This is a universal layout for ‘left-to-right’ content, making the website usage comprehensible and user-friendly.
3. Top-Left Nook is More Apparent
Due to traditional book-reading habits, the majority of people start looking at a website from the top-left corner. Hence, you should place the most important components of any website at the top-left corner, like the corporate logo, slogans etc.
4. Learn What Consumers Ignore
Users keep away from advertisements wholly. So, it’s not necessary to design anything in a website that looks just like a banner ad. Furthermore, make sure that your content is sized into small sentences because people avoid reading long text paragraphs. I recommend staying within 4 to 5 lines at most.
5. Sometimes Written Text is More Effective than Visuals
If you wish to deliver an advertising message as well as attract your current target audience, then try using text, not pictures. A motto or a pickup line is more potent than graphics and swiftly raises your business. For instance, Metacafe uses a pickup line “Best Videos & Funny Movies”. Can any impression describe your service associated with YouTube much better than this line?
6. Format Written Text
Formatting your content ensures better readability. Utilize headlines, subscription headings, bullet points and numbered list that will help readers read your articles easily. This is also relevant to SEO (Search Engine Optimisation) and you can read more about it on Marcus’s website.
7. Flash Isn’t Scary
Some website designers try to avoid Adobe Flash as they think that Adobe Flash is not search-engine marketing friendly. For those who design a niche site entirely on Adobe Flash, then engines like Google can’t crawl it properly, but if there are only some Adobe Flash elements that compliment an HTML web site, it does not injure your site’s search engine ranking.
You will also have to consider that most mobile devices, embraced by the majority of internet users, do not support Adobe Flash. As long as Adobe Flash is not essential to delivering the content of the website, it can still be used to create engaging interactions.
8. Utilise High Resolution, Internet-Friendly Picture Formats
Always use high-resolution, website friendly picture formats as part of your web design. When a web user finds a product on the internet, they can’t really feel it. Therefore, the images really should convince these folks that the quality of those goods is really good.
As a designer, you may want to put several components in the page layout, but instead of loading the layout with unnecessary components, leave white space to get the site breathing room and a stylish look. Practice these design rules and very soon, clients will be appreciating your work even more!